.service-page {
    --color-primary: #d71920;
    --color-primary-hover: #b81017;
    --service-soft: #fff6f5;
    overflow: hidden;
    color: var(--color-ink);
    background: #fff;
}

.service-page--commerce { --service-soft: #fff8f1; }
.service-page--courier { --service-soft: #f6f8fb; }
.service-page--sa { --service-soft: #f7f7f7; }
.service-page--buy { --service-soft: #fff5f6; }

.service-hero,
.service-section { position: relative; }
.service-section { padding: var(--section-space) 0; }
.service-section--soft { background: var(--service-soft); }

.service-eyebrow,
.service-section-label {
    margin: 0 0 var(--space-4);
    color: var(--color-primary);
    font-size: var(--text-sm);
    font-weight: 900;
    letter-spacing: 0.1em;
    line-height: 1.4;
    text-transform: uppercase;
}

.service-eyebrow {
    display: inline-flex;
    align-items: center;
    gap: var(--space-3);
    padding: 0.55rem 0.8rem;
    background: #fff;
    border: 1px solid #f4cbc9;
    border-radius: var(--radius-pill);
    box-shadow: var(--shadow-soft);
    letter-spacing: 0.06em;
}

.service-eyebrow span {
    width: 0.5rem;
    height: 0.5rem;
    flex: 0 0 auto;
    background: var(--color-primary);
    border-radius: 50%;
}

.service-hero {
    padding: clamp(3.25rem, 5vw, 4.5rem) 0;
    background: radial-gradient(circle at 8% 10%, rgba(215, 25, 32, 0.11), transparent 27rem), linear-gradient(180deg, #fff 0%, var(--service-soft) 100%);
}

.service-page--local .service-hero,
.service-page--commerce .service-hero {
    padding: clamp(1.75rem, 3vw, 2.5rem) 0 clamp(2.25rem, 3.5vw, 3rem);
}

.service-hero__grid {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(0, 0.9fr);
    align-items: center;
    gap: clamp(2rem, 5vw, 4rem);
}

.service-hero__content { position: relative; z-index: 1; }

.service-hero h1 {
    max-width: 47rem;
    margin: var(--space-6) 0;
    font-size: clamp(3rem, 6vw, 5.6rem);
    line-height: 0.98;
    letter-spacing: -0.06em;
}

.service-hero__lead {
    max-width: 42rem;
    margin: 0 0 var(--space-8);
    color: var(--color-muted);
    font-size: var(--text-lg);
    line-height: 1.75;
}

.service-actions {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: var(--space-3);
}

.service-actions :where(.btn-main, .btn-secondary-site) { gap: var(--space-3); }

.service-guest-note {
    display: flex;
    max-width: 39rem;
    align-items: flex-start;
    gap: var(--space-3);
    margin: var(--space-6) 0 0;
    color: var(--color-muted);
    font-size: var(--text-sm);
    line-height: 1.6;
}

.service-guest-note i { margin-top: 0.2rem; color: var(--color-primary); }

.service-hero__image {
    position: relative;
    margin: 0;
    padding: clamp(0.65rem, 2vw, 1rem);
    background: var(--color-primary);
    border-radius: clamp(1.5rem, 4vw, 2.8rem);
    box-shadow: 0 30px 70px rgba(151, 23, 28, 0.2);
}

.service-hero__image img {
    display: block;
    width: 100%;
    aspect-ratio: 3 / 2;
    object-fit: cover;
    border-radius: clamp(1rem, 3vw, 2rem);
}

.service-page--sa .service-hero__image img { aspect-ratio: 16 / 9; }

.service-hero__image figcaption {
    position: absolute;
    right: clamp(1rem, 3vw, 2rem);
    bottom: clamp(1rem, 3vw, 2rem);
    display: inline-flex;
    max-width: calc(100% - 2rem);
    align-items: center;
    gap: var(--space-3);
    padding: 0.8rem 1rem;
    color: var(--color-ink);
    background: #fff;
    border: 1px solid rgba(0, 0, 0, 0.06);
    border-radius: var(--radius-pill);
    box-shadow: var(--shadow-card);
    font-size: var(--text-sm);
    font-weight: 800;
}

.service-hero__image figcaption i { color: var(--color-primary); }

.service-hero__board {
    padding: clamp(1.25rem, 4vw, 2.5rem);
    color: #fff;
    background: #191a1d;
    border: 1px solid #2d2f34;
    border-radius: var(--radius-xl);
    box-shadow: 0 30px 70px rgba(18, 19, 22, 0.2);
}

.service-hero__board-main {
    display: flex;
    align-items: center;
    gap: var(--space-5);
    padding-bottom: var(--space-6);
    border-bottom: 1px solid rgba(255, 255, 255, 0.14);
}

.service-hero__board-main > span {
    display: grid;
    width: 4.5rem;
    height: 4.5rem;
    flex: 0 0 auto;
    place-items: center;
    background: var(--color-primary);
    border-radius: 1.25rem;
    font-size: 1.7rem;
}

.service-hero__board-main small,
.service-hero__board-main strong { display: block; }

.service-hero__board-main small {
    margin-bottom: var(--space-2);
    color: #d5d8dd;
    font-size: var(--text-xs);
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
}

.service-hero__board-main strong { font-size: var(--text-xl); line-height: 1.2; }

.service-hero__board-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: var(--space-3);
    margin-top: var(--space-6);
}

.service-hero__board-grid div {
    display: flex;
    min-width: 0;
    flex-direction: column;
    justify-content: space-between;
    gap: var(--space-5);
    padding: var(--card-space);
    background: rgba(255, 255, 255, 0.07);
    border: 1px solid rgba(255, 255, 255, 0.11);
    border-radius: var(--radius-card);
}

.service-hero__board-grid i { color: #ffaaa6; font-size: 1.25rem; }
.service-hero__board-grid span { font-weight: 800; }

.service-heading { max-width: 48rem; }

.service-heading h2,
.service-audience h3,
.service-business h2,
.service-app-cta h2,
.service-final h2 { margin: 0; letter-spacing: -0.045em; }

.service-heading h2,
.service-business h2,
.service-app-cta h2 { font-size: clamp(2rem, 4.5vw, 3.6rem); line-height: 1.06; }

.service-heading > p:not(.service-section-label),
.service-heading > div + p,
.service-overview .service-heading > p:not(.service-section-label) {
    margin: var(--space-5) 0 0;
    color: var(--color-muted);
    font-size: var(--text-lg);
    line-height: 1.75;
}

.service-heading--row {
    display: flex;
    max-width: none;
    align-items: end;
    justify-content: space-between;
    gap: var(--space-8);
    margin-bottom: var(--content-gap);
}

.service-heading--row > p { max-width: 31rem; margin: 0; }
.service-heading--center { margin: 0 auto var(--content-gap); text-align: center; }

.service-overview__grid {
    display: grid;
    grid-template-columns: minmax(0, 1.1fr) minmax(20rem, 0.9fr);
    align-items: center;
    gap: clamp(2rem, 5vw, 4rem);
}

.service-audience {
    padding: var(--card-space);
    background: #fff;
    border: 1px solid var(--color-border-soft);
    border-radius: var(--radius-xl);
    box-shadow: var(--shadow-card);
}

.service-icon-tile {
    display: grid;
    width: 3.5rem;
    height: 3.5rem;
    place-items: center;
    color: #fff;
    background: var(--color-primary);
    border-radius: var(--radius-card);
    font-size: 1.25rem;
}

.service-audience h3 { margin-top: var(--space-6); font-size: var(--text-2xl); }

.service-audience ul {
    display: grid;
    gap: var(--space-3);
    padding: 0;
    margin: var(--space-6) 0 0;
    list-style: none;
}

.service-audience li {
    display: grid;
    grid-template-columns: 1.25rem 1fr;
    gap: var(--space-3);
    color: var(--color-muted);
    line-height: 1.55;
}

.service-audience li i { margin-top: 0.25rem; color: var(--color-primary); }

.service-use-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: var(--space-4);
}

.service-use-grid article {
    min-width: 0;
    padding: var(--card-space);
    background: #fff;
    border: 1px solid var(--color-border-soft);
    border-radius: var(--radius-card);
}

.service-use-grid article > span {
    display: grid;
    width: 3rem;
    height: 3rem;
    place-items: center;
    color: var(--color-primary);
    background: #fff0ef;
    border-radius: var(--radius-control);
}

.service-use-grid h3,
.service-feature-grid h3,
.service-related h3,
.service-comparison h3,
.service-steps h3 { font-size: var(--text-lg); }

.service-use-grid h3 { margin: var(--space-8) 0 var(--space-3); }

.service-use-grid p,
.service-feature-grid p,
.service-related p,
.service-comparison p,
.service-steps p {
    margin: 0;
    color: var(--color-muted);
    font-size: var(--text-sm);
    line-height: 1.65;
}

.service-comparison { background: #fff; }

.service-comparison__grid {
    display: grid;
    max-width: 62rem;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: var(--space-4);
    margin: 0 auto;
}

.service-comparison article {
    padding: var(--card-space);
    background: var(--color-surface-soft);
    border: 1px solid var(--color-border-soft);
    border-radius: var(--radius-xl);
}

.service-comparison article.is-current {
    background: #fff4f3;
    border-color: #f2b8b6;
    box-shadow: var(--shadow-soft);
}

.service-comparison article > span {
    display: inline-flex;
    align-items: center;
    gap: var(--space-2);
    color: var(--color-primary);
    font-size: var(--text-sm);
    font-weight: 900;
    letter-spacing: 0.06em;
    text-transform: uppercase;
}

.service-comparison h3 { margin: var(--space-6) 0 var(--space-3); }

.service-comparison a,
.service-text-link {
    display: inline-flex;
    align-items: center;
    gap: var(--space-2);
    color: var(--color-primary);
    font-weight: 800;
}

.service-comparison a { margin-top: var(--space-5); }
.service-process { background: #fff; }

.service-steps {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(11rem, 1fr));
    gap: var(--space-4);
    padding: 0;
    margin: 0;
    list-style: none;
}

.service-steps li {
    position: relative;
    min-width: 0;
    padding: var(--card-space);
    background: var(--color-surface-soft);
    border-top: 3px solid var(--color-primary);
}

.service-steps li > span {
    position: absolute;
    top: var(--space-5);
    right: var(--space-5);
    color: var(--color-muted);
    font-size: var(--text-sm);
    font-weight: 900;
}

.service-steps li > i { color: var(--color-primary); font-size: 1.35rem; }
.service-steps h3 { margin: var(--space-10) 0 var(--space-3); }

.service-section--dark { color: #fff; background: #191a1d; }
.service-section--dark .service-heading--light > p,
.service-section--dark .service-heading--light > div + p { color: #d0d4da; }
.service-heading--light h2 { color: #fff; }
.service-heading--light > p,
.service-heading--light > div + p { color: #d5d8dd; }
.service-heading--light .service-section-label { color: #fff; }

.service-feature-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: var(--space-4);
}

.service-feature-grid article {
    min-width: 0;
    padding: var(--card-space);
    background: rgba(255, 255, 255, 0.07);
    border: 1px solid rgba(255, 255, 255, 0.13);
    border-radius: var(--radius-card);
}

.service-feature-grid i { color: #ffaaa6; font-size: 1.35rem; }
.service-feature-grid h3 { margin: var(--space-6) 0 var(--space-3); color: #fff; }
.service-feature-grid p { color: #c8cdd4; }

.service-notice {
    display: grid;
    grid-template-columns: auto 1fr;
    gap: var(--space-5);
    margin-top: var(--space-6);
    padding: var(--card-space);
    color: #fff;
    background: rgba(215, 25, 32, 0.18);
    border: 1px solid rgba(255, 170, 166, 0.32);
    border-radius: var(--radius-card);
}

.service-notice > i { color: #ffaaa6; font-size: 1.35rem; }
.service-notice strong { display: block; margin-bottom: var(--space-2); }
.service-notice p { margin: 0; color: #d5d8dd; line-height: 1.65; }
.service-business { background: var(--service-soft); }

.service-business__shell {
    display: grid;
    grid-template-columns: auto minmax(0, 1fr) auto;
    align-items: center;
    gap: clamp(1.5rem, 5vw, 4rem);
    padding: var(--card-space);
    background: #fff;
    border: 1px solid var(--color-border-soft);
    border-radius: var(--radius-xl);
    box-shadow: var(--shadow-card);
}

.service-business h2 { font-size: clamp(1.75rem, 3.5vw, 2.7rem); }

.service-business p:not(.service-section-label) {
    max-width: 46rem;
    margin: var(--space-3) 0 0;
    color: var(--color-muted);
    line-height: 1.65;
}

.service-app-cta { padding-bottom: var(--space-4); background: #fff; }

.service-app-cta__shell {
    display: grid;
    grid-template-columns: auto minmax(0, 1fr) auto;
    align-items: center;
    gap: clamp(1.5rem, 5vw, 4rem);
    padding: var(--section-space-compact);
    color: #fff;
    background: linear-gradient(135deg, #d71920, #9f1117);
    border-radius: var(--radius-xl);
    box-shadow: 0 28px 70px rgba(159, 17, 23, 0.22);
}

.service-app-cta__icon {
    display: grid;
    width: clamp(4rem, 8vw, 6rem);
    height: clamp(4rem, 8vw, 6rem);
    place-items: center;
    color: var(--color-primary);
    background: #fff;
    border-radius: clamp(1rem, 3vw, 1.7rem);
    font-size: clamp(1.5rem, 4vw, 2.25rem);
}

.service-app-cta .service-section-label,
.service-app-cta h2 { color: #fff; }

.service-app-cta p:not(.service-section-label) {
    max-width: 43rem;
    margin: var(--space-4) 0 0;
    color: #fff;
    line-height: 1.65;
}

.service-app-cta__actions { justify-content: flex-end; }

.service-btn-light { color: #9f1117; background: #fff; border-color: #fff; }
.service-btn-light:hover { color: #fff; background: transparent; border-color: #fff; }
.service-btn-outline { color: #fff; background: transparent; border-color: rgba(255, 255, 255, 0.72); }
.service-btn-outline:hover { color: #9f1117; background: #fff; border-color: #fff; }

.service-related { padding-top: var(--section-space-compact); }

.service-related__grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: var(--space-4);
}

.service-related__grid > a {
    display: grid;
    min-width: 0;
    grid-template-columns: auto minmax(0, 1fr) auto;
    gap: var(--space-5);
    padding: var(--card-space);
    color: var(--color-ink);
    border: 1px solid var(--color-border-soft);
    border-radius: var(--radius-card);
    text-decoration: none;
    transition: border-color 160ms ease, box-shadow 160ms ease, transform 160ms ease;
}

.service-related__grid > a:hover {
    color: var(--color-ink);
    border-color: #e8aaa8;
    box-shadow: var(--shadow-soft);
    text-decoration: none;
    transform: translateY(-2px);
}

.service-related__grid > a:visited,
.service-related__grid > a:focus-visible {
    color: var(--color-ink);
    text-decoration: none;
}

.service-related__grid > a > span {
    display: grid;
    width: 3rem;
    height: 3rem;
    place-items: center;
    color: var(--color-primary);
    background: #fff0ef;
    border-radius: var(--radius-control);
}

.service-related__grid > a > i {
    margin-top: 0.35rem;
    color: var(--color-primary);
    transition: color 160ms ease, transform 160ms ease;
}

.service-related__grid > a:hover > i { color: var(--color-primary-hover); transform: translateX(0.2rem); }

.service-related h3 { margin: 0 0 var(--space-2); }

.service-final { padding-top: 0; }

.service-final__shell {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: var(--space-8);
    padding: var(--card-space);
    background: var(--service-soft);
    border: 1px solid var(--color-border-soft);
    border-radius: var(--radius-xl);
}

.service-final h2 { font-size: clamp(2rem, 4vw, 3.2rem); }

.service-final p {
    max-width: 42rem;
    margin: var(--space-3) 0 0;
    color: var(--color-muted);
    line-height: 1.65;
}

.service-final .service-actions { flex: 0 0 auto; }
.service-overview-page .service-hero { padding-bottom: var(--section-space); }
.service-overview-page .service-hero__grid { grid-template-columns: minmax(0, 1.2fr) minmax(18rem, 0.8fr); }
.service-overview-page .service-hero h1 { max-width: 52rem; }

.service-overview-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: var(--space-4);
}

.service-overview-card {
    display: grid;
    min-width: 0;
    grid-template-columns: auto 1fr auto;
    align-items: start;
    gap: var(--space-5);
    padding: var(--card-space);
    color: var(--color-ink);
    background: #fff;
    border: 1px solid var(--color-border-soft);
    border-radius: var(--radius-xl);
    text-decoration: none;
    transition: border-color 160ms ease, box-shadow 160ms ease, transform 160ms ease;
}

.service-overview-card:hover {
    color: var(--color-ink);
    border-color: #e8aaa8;
    box-shadow: var(--shadow-card);
    text-decoration: none;
    transform: translateY(-2px);
}

.service-overview-card:visited,
.service-overview-card:focus-visible {
    color: var(--color-ink);
    text-decoration: none;
}

.service-overview-card > span:first-child {
    display: grid;
    width: 3.5rem;
    height: 3.5rem;
    place-items: center;
    color: #fff;
    background: var(--color-primary);
    border-radius: var(--radius-card);
    font-size: 1.25rem;
}

.service-overview-card h2 { margin: 0 0 var(--space-3); font-size: clamp(1.4rem, 3vw, 2rem); letter-spacing: -0.035em; }
.service-overview-card p { margin: 0; color: var(--color-muted); font-size: var(--text-sm); line-height: 1.65; }
.service-overview-card > i { margin-top: 0.4rem; color: var(--color-primary); transition: color 160ms ease, transform 160ms ease; }
.service-overview-card:hover > i { color: var(--color-primary-hover); transform: translateX(0.2rem); }
.service-overview-card--wide { grid-column: 1 / -1; }

@media (max-width: 1099.98px) {
    .service-hero__grid,
    .service-overview__grid { gap: var(--space-12); }
    .service-hero h1 { font-size: clamp(2.8rem, 7vw, 4.6rem); }
    .service-use-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
    .service-feature-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
    .service-app-cta__shell { grid-template-columns: auto 1fr; }
    .service-app-cta__actions { grid-column: 2; justify-content: flex-start; }
}

@media (max-width: 899.98px) {
    .service-hero__grid,
    .service-overview__grid,
    .service-overview-page .service-hero__grid { grid-template-columns: minmax(0, 1fr); }
    .service-hero__image,
    .service-hero__board { width: min(100%, 44rem); margin-inline: auto; }
    .service-heading--row { display: block; }
    .service-heading--row > p { max-width: 42rem; margin-top: var(--space-5); }
    .service-business__shell { grid-template-columns: auto 1fr; }
    .service-business__shell > .btn-secondary-site { grid-column: 2; justify-self: start; }
    .service-related__grid { grid-template-columns: 1fr; }
}

@media (max-width: 639.98px) {
    .service-section { padding: var(--section-space) 0; }
    .service-hero { padding: 2.75rem 0 var(--section-space); }
    .service-hero h1 { margin: var(--space-5) 0; font-size: clamp(2.55rem, 14vw, 3.6rem); }
    .service-hero__lead { margin-bottom: var(--space-6); font-size: 1rem; }
    .service-hero__grid { gap: var(--space-8); }
    .service-hero__content,
    .service-actions,
    .service-app-cta__shell > * { min-width: 0; max-width: 100%; }
    .service-comparison__grid,
    .service-feature-grid,
    .service-overview-grid { grid-template-columns: 1fr; }
    .service-use-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
    .service-use-grid article { padding: var(--space-5); }
    .service-use-grid h3 { margin-top: var(--space-6); }
    .service-steps { grid-template-columns: 1fr; }
    .service-steps h3 { margin-top: var(--space-8); }
    .service-business__shell,
    .service-app-cta__shell { grid-template-columns: 1fr; }
    .service-business__shell > .btn-secondary-site,
    .service-app-cta__actions { grid-column: auto; }
    .service-app-cta__actions { justify-content: flex-start; }
    .service-final__shell { display: block; }
    .service-final .service-actions { margin-top: var(--space-6); }
    .service-overview-card,
    .service-overview-card--wide { grid-column: auto; grid-template-columns: auto minmax(0, 1fr) auto; }
    .service-overview-card > i { display: inline-block; }
}

@media (max-width: 359.98px) {
    .service-actions { align-items: stretch; flex-direction: column; }
    .service-actions :where(.btn-main, .btn-secondary-site) { width: 100%; max-width: 100%; white-space: normal; overflow-wrap: anywhere; }
    .service-eyebrow { max-width: 100%; align-items: flex-start; white-space: normal; overflow-wrap: anywhere; }
    .service-use-grid { grid-template-columns: 1fr; }
    .service-hero__board-main { grid-template-columns: 1fr; }
    .service-overview-card,
    .service-overview-card--wide { grid-template-columns: auto minmax(0, 1fr) auto; }
    .service-hero__board-main { display: grid; }
    .service-notice { grid-template-columns: 1fr; }
    .service-business__shell,
    .service-comparison article,
    .service-related__grid > a { padding: var(--space-5); }
    .service-related__grid > a { grid-template-columns: auto minmax(0, 1fr) auto; overflow-wrap: anywhere; }
    .service-hero__image figcaption { position: static; max-width: none; margin-top: var(--space-3); border-radius: var(--radius-control); }
}

@media (prefers-reduced-motion: reduce) {
    .service-related__grid > a,
    .service-overview-card { transition: none; }
    .service-related__grid > a:hover,
    .service-overview-card:hover { transform: none; }
    .service-related__grid > a > i,
    .service-overview-card > i { transition: none; }
    .service-related__grid > a:hover > i,
    .service-overview-card:hover > i { transform: none; }
}